Ions help flatten hair's cuticle layer to seal in natural oils and increase shine. Use with a blow-dryer to increase the benefits of the Tourmaline, Ionic and Ceramic Technology.
A very “now” look is to have a texturized feel and look to your hair. Go for a cut with lots of movement and layers, and try a drying sort of product to give your hair that “grit” without the reality of unwashed tresses. A good product to use is one that mimics the effect of saltwater. Look for “a day at the beach” type of spray that provides that great texture you get from a real swim in the ocean.