Beauty Technology Guide

  • Ionic



    DEFINITION:
    • Negative ions released by electronic ionic generator neutralize positive ions that create static electricity and frizz

    BENEFIT:
    • Reduces static electricity, frizz, and flyaways
    • Adds shine and smoothness
  • Double Ceramic



    DEFINITION:
    • Two layers of ceramic coating

    BENEFIT:
    • Smoother surface for more uniform heating
  • Ceramic



    DEFINITION:
    • Ground ceramic in coating on plates and barrels helps generate far-infrared heat
    • Allows even distribution of heat and prevents hot spots

    BENEFIT:
    • Minimizes heat damage
    • Leaves hair manageable and smooth
    • More efficient drying
  • Bamboo Ceramic



    DEFINITION:
    • Combination of bamboo extract and ceramic in coating

    BENEFIT:
    • Smooth surface for uniform heat; minimizes static in the hair
  • Titanium



    DEFINITION:
    • Effective heat conductor
    • Smooth and hard material
    • Produces fast and even heat at high temperatures

    BENEFIT:
    • Smoothes hair
  • Double Titanium



    DEFINITION:
    • Two layers of titanium coating

    BENEFIT:
    • Smooth, hard surface for great high heat conductivity/transfer
  • Ceramic Heater



    DEFINITION:
    • Professional heater
    • Built-in heat sensor
    • Offers fastest heat-up times and heat recovery

    BENEFIT:
    • Maintains high heat for faster styling
  • Instant Heat (Irons)



    DEFINITION:
    • Tool heats up and is ready to use in 20–30 seconds

    BENEFIT:
    • Faster styling
  • Instant Heat (Setters)



    DEFINITION:
    • Higher wattage allows hairsetter unit to heat up in just over a minute for immediate use of rollers

    BENEFIT:
    • Faster styling
  • Floating Plates



    DEFINITION:
    • Plates that self-align to various hair thicknesses
    • Create tighter contact with the hair section

    BENEFIT:
    • Straighter hair due to no gaps when styling
  • Sonic



    DEFINITION:
    • Minor vibration

    BENEFIT:
    • To better align the hair along the plates for better and more uniform straightening
  • Silicone



    DEFINITION:
    • A type of rubber compound
    • Some styling tools have a removable silicone deep-shine strip that improves plate contact and heat conduction

    BENEFIT:
    • Enhances shine
  • Flocking



    DEFINITION:
    • Short nylon fibers glued to a surface

    BENEFIT:
    • Keeps hair taut
    • Polishes hair while adding shine
    • Protects against heat damage
  • Wet/Dry



    DEFINITION:
    • Water is gently extracted from damp hair while retaining some moisture in the hair to prevent over-drying, for healthy-looking results

    BENEFIT:
    • Use of styling appliance on damp or dry hair
  • ThermaCELL®



    DEFINITION:
    • Cordless butane-operated product

    BENEFIT:
    • Fast heat-up, cordless, high heat
  • Brushless Motor



    DEFINITION:
    • A motor that uses magnets and electronics for rotation

    BENEFIT:
    • Lightweight
    • Provides up to 10,000 hours of use
  • AC Motor (Hair Dryers)



    DEFINITION:
    • Provides powerful air pressure

    BENEFIT:
    • Up to 3x the life of a DC motor
    • Reduces drying time by up to 50%*
    • Provides 400 – 500 hours of use
    • True cold shot to set style
    • *When compared to DC motor hair dryer models.
  • DC Motor (Hair Dryers)



    DEFINITION:
    • Most common motor at retail

    BENEFIT:
    • Lighter
    • Reduces drying time by up to 50%*
    • Easy to use
  • High-Torque DC Motor



    DEFINITION:
    • A larger DC motor with comparable air velocity to that of an AC motor

    BENEFIT:
    • Has approximately 175 hours of use
    • Helps dry hair faster
  • Ceramic (Hair Dryers)



    DEFINITION:
    • Far-infrared heat dries the hair gently and evenly

    BENEFIT:
    • Protects against heat damage
    • Prevents over-drying
  • Cool Shot



    DEFINITION:
    • Mechanism by which heating element on dryer shuts down so dryer generates cool airflow

    BENEFIT:
    • Helps to lock in style
  • DC Motor (Haircut Kits)



    DEFINITION:
    • Lightweight
    • More cutting torque
    • More powerful

    BENEFIT:
    • Allows user to cut hair without having to manually adjust the motor
  • Magnetic Motor (Haircut Kits)



    DEFINITION:
    • Requires manual adjustments due to variations in input voltage, which are needed to recalibrate the motor to optimize cutting performance
    • Typically found in lower-cost units

    BENEFIT:
    • Longer appliance life
    • Less expensive
  • Self-Sharpening Stainless Blades



    DEFINITION:
    • Stainless steel blades stay sharp when used on a regular basis
    • Movement of the blades together allows them to stay sharp

    BENEFIT:
    • The blades will continue to stay sharper longer and perform effectively
  • Fluorescent (Mirrors)



    DEFINITION:
    • Type of bulbs that simulate natural, brighter light
    • Bulbs can be used in differentlighting sources and in appliances like mirrors

    BENEFIT:
    • Simulate natural light
    • Up to 30%* brighter than incandescent bulbs
    • Energy-saving bulbs use up to 60%* less energy
    • More efficient and provide more hours of use
    • Produce less heat
    • * When compared to Conair incandescent lighted mirror.
  • Incandescent (Mirrors)



    DEFINITION:
    • Traditional type of bulb that gives off a soft, beautiful glow

    BENEFIT:
    • Lighting available in a range of light levels and settings
  • LED Lighting (Mirrors)



    DEFINITION:
    • Light-emitting diode (LED) lights are super-efficient, safe and long-lasting

    BENEFIT:
    • Up to 70%* more energy efficient compared to incandescent bulbs
    • * When compared to Conair incandescent lighted mirror.
  • Magnification (Mirrors)



    DEFINITION:
    • The apparent enlargement of an object. The rate of magnification for a mirror can be 1x, 5x, 10x and even up to 15x

    BENEFIT:
    • Perfect for tweezing, grooming
    • Helpful for those with impaired vision

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