Beauty Technology Guide

Use this guide to learn about the latest in hair technology and how it affects the appearance of your hair and the time it takes for styling. Even if you’ve already got great technique with your hair-styling tools, knowledge is power when it’s time to update your gear. Check out our innovations for every style and strand.
  • Ionic



    DEFINITION:
    • Negative ions released by electronic ionic generator neutralize positive ions that create static electricity and frizz

    BENEFIT:
    • Reduces static electricity, frizz, and flyaways
    • Adds shine and smoothness
  • Double Ceramic



    DEFINITION:
    • Two layers of ceramic coating

    BENEFIT:
    • Smoother surface for more uniform heating
  • Ceramic



    DEFINITION:
    • Ground ceramic in coating on plates and barrels helps generate far-infrared heat
    • Allows even distribution of heat and prevents hot spots

    BENEFIT:
    • Minimizes heat damage
    • Leaves hair manageable and smooth
    • More efficient drying
  • Bamboo Ceramic



    DEFINITION:
    • Combination of bamboo extract and ceramic in coating

    BENEFIT:
    • Smooth surface for uniform heat; minimizes static in the hair
  • Titanium



    DEFINITION:
    • Effective heat conductor
    • Smooth and hard material
    • Produces fast and even heat at high temperatures

    BENEFIT:
    • Smoothes hair
  • Double Titanium



    DEFINITION:
    • Two layers of titanium coating

    BENEFIT:
    • Smooth, hard surface for great high heat conductivity/transfer
  • Ceramic Heater



    DEFINITION:
    • Professional heater
    • Built-in heat sensor
    • Offers fastest heat-up times and heat recovery

    BENEFIT:
    • Maintains high heat for faster styling
  • Instant Heat (Irons)



    DEFINITION:
    • Tool heats up and is ready to use in 20–30 seconds

    BENEFIT:
    • Faster styling
  • Instant Heat (Setters)



    DEFINITION:
    • Higher wattage allows hairsetter unit to heat up in just over a minute for immediate use of rollers

    BENEFIT:
    • Faster styling
  • Floating Plates



    DEFINITION:
    • Plates that self-align to various hair thicknesses
    • Create tighter contact with the hair section

    BENEFIT:
    • Straighter hair due to no gaps when styling
  • Sonic



    DEFINITION:
    • Minor vibration

    BENEFIT:
    • To better align the hair along the plates for better and more uniform straightening
  • Silicone



    DEFINITION:
    • A type of rubber compound
    • Some styling tools have a removable silicone deep-shine strip that improves plate contact and heat conduction

    BENEFIT:
    • Enhances shine
  • Flocking



    DEFINITION:
    • Short nylon fibers glued to a surface

    BENEFIT:
    • Keeps hair taut
    • Polishes hair while adding shine
    • Protects against heat damage
  • Wet/Dry



    DEFINITION:
    • Water is gently extracted from damp hair while retaining some moisture in the hair to prevent over-drying, for healthy-looking results

    BENEFIT:
    • Use of styling appliance on damp or dry hair
  • ThermaCELL®



    DEFINITION:
    • Cordless butane-operated product

    BENEFIT:
    • Fast heat-up, cordless, high heat
  • Brushless Motor



    DEFINITION:
    • A motor that uses magnets and electronics for rotation

    BENEFIT:
    • Lightweight
    • Provides up to 10,000 hours of use
  • AC Motor (Hair Dryers)



    DEFINITION:
    • Provides powerful air pressure

    BENEFIT:
    • Up to 3x the life of a DC motor
    • Reduces drying time by up to 50%*
    • Provides 400 – 500 hours of use
    • True cold shot to set style
    • *When compared to DC motor hair dryer models.
  • DC Motor (Hair Dryers)



    DEFINITION:
    • Most common motor at retail

    BENEFIT:
    • Lighter
    • Reduces drying time by up to 50%*
    • Easy to use
  • High-Torque DC Motor



    DEFINITION:
    • A larger DC motor with comparable air velocity to that of an AC motor

    BENEFIT:
    • Has approximately 175 hours of use
    • Helps dry hair faster
  • Ceramic (Hair Dryers)



    DEFINITION:
    • Far-infrared heat dries the hair gently and evenly

    BENEFIT:
    • Protects against heat damage
    • Prevents over-drying
  • Cool Shot



    DEFINITION:
    • Mechanism by which heating element on dryer shuts down so dryer generates cool airflow

    BENEFIT:
    • Helps to lock in style
  • DC Motor (Haircut Kits)



    DEFINITION:
    • Lightweight
    • More cutting torque
    • More powerful

    BENEFIT:
    • Allows user to cut hair without having to manually adjust the motor
  • Magnetic Motor (Haircut Kits)



    DEFINITION:
    • Requires manual adjustments due to variations in input voltage, which are needed to recalibrate the motor to optimize cutting performance
    • Typically found in lower-cost units

    BENEFIT:
    • Longer appliance life
    • Less expensive
  • Self-Sharpening Stainless Blades



    DEFINITION:
    • Stainless steel blades stay sharp when used on a regular basis
    • Movement of the blades together allows them to stay sharp

    BENEFIT:
    • The blades will continue to stay sharper longer and perform effectively
  • Fluorescent (Mirrors)



    DEFINITION:
    • Type of bulbs that simulate natural, brighter light
    • Bulbs can be used in differentlighting sources and in appliances like mirrors

    BENEFIT:
    • Simulate natural light
    • Up to 30%* brighter than incandescent bulbs
    • Energy-saving bulbs use up to 60%* less energy
    • More efficient and provide more hours of use
    • Produce less heat
    • * When compared to Conair incandescent lighted mirror.
  • Incandescent (Mirrors)



    DEFINITION:
    • Traditional type of bulb that gives off a soft, beautiful glow

    BENEFIT:
    • Lighting available in a range of light levels and settings
  • LED Lighting (Mirrors)



    DEFINITION:
    • Light-emitting diode (LED) lights are super-efficient, safe and long-lasting

    BENEFIT:
    • Up to 70%* more energy efficient compared to incandescent bulbs
    • * When compared to Conair incandescent lighted mirror.
  • Magnification (Mirrors)



    DEFINITION:
    • The apparent enlargement of an object. The rate of magnification for a mirror can be 1x, 5x, 10x and even up to 15x

    BENEFIT:
    • Perfect for tweezing, grooming
    • Helpful for those with impaired vision