Conair Engages the Power of Pink for Breast Cancer Research and Awareness
Breast cancer is a disease that touches us all in unique ways. When you consider that in the United States about 1 in 8 women will develop invasive breast cancer over the course of her lifetime, it’s highly likely that each of us knows of someone who has been or will be diagnosed with it. In 2020, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed, and over 48,530 cases of non-invasive breast cancer are estimated.1 About 42,170 women in the U.S. are expected to die in 2020 from breast cancer, though death rates have been decreasing since 1989.1
Awareness of the disease is at an all-time high, thanks to a variety of major breast cancer charities and organizations, including the Breast Cancer Research Foundation (BCRF). Conair Corporation is proud to be a partner with BCRF in their mission to advance the world's most promising research to eradicate breast cancer. Since 1993, BCRF funded investigators have been involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, survivorship and metastasis.2 They provide critical funding for cancer research worldwide to fuel advances in our understanding of tumor biology, metastasis, genetics, prevention, and treatment.2
A Short History of Breast Cancer Awareness
The iconic pink ribbon for breast cancer awareness has a storied past. Back in 1993, Evelyn Lauder, Senior Corporate VP of the Estée Lauder Companies and a breast cancer survivor herself, founded the Breast Cancer Research Foundation. With the help of Self magazine editor-in-chief Alexandra Penney, they launched the pink ribbon as a symbol to be displayed on clothing and in print as a reminder of the need for research to help find a cure for the disease. That same year, Lauder launched The Estée Lauder Companies Breast Cancer Campaign, a global initiative to raise critical awareness with the pink ribbon as a universal symbol of the disease.
Today, the month of October is recognized each year as Breast Cancer Awareness Month. Various charities and support groups organize events around the world, including fundraising walks and runs. Global landmarks such as the White House, the Empire State Building, the Eiffel Tower, Buckingham Palace, and the Tokyo Tower, all glow at night with rays of pink light. Sports players from pee wee and high school teams all the way to the pros wear pink armbands and socks to show support. These are just a sampling of the special efforts made by supporters throughout the world to raise awareness and money to fund breast cancer research.
Conair Fights for the Cure with the Power of Pink
Since 2003, Conair Corporation has partnered with the BCRF in the effort to prevent and cure breast cancer. Through the Power of Pink initiative, Conair has helped to raise awareness of the need for research funding across a broad consumer marketplace. Company president Ron Diamond, who was a personal friend of BCRF founder Evelyn Lauder, has made the Power of Pink a priority among Conair’s charitable-giving endeavors, along with many other worthy causes. At this time, out of the more than 100 BCRF corporate partners, Conair is still the only hairstyling appliance brand dedicated to ending breast cancer.
At Conair, the Power of Pink is a line of custom-designed products, many of them pink in color and embossed with the iconic pink ribbon emblem, that serves to raise awareness and generate contributions to the work of BCRF. Every time a customer purchases a Power of Pink product, the proceeds of each sale help support Conair’s annual commitment to donate a minimum of $110,000 to BCRF, and the amount could go even higher.
Pink Products that Pack a Powerful Punch
Conair’s Power of Pink line of products provides a two-fold purpose. First, it helps raise awareness of the need to support life saving breast cancer research. Second, every sale of a Power of Pink product adds a little more to the donation potential made each year by Conair. Among the products available for purchase is one of the most popular items in the hairstyling category, a new limited edition of the Infiniti PRO by Conair® FashionCurl®. Take a look at the complete lineup of new Power of Pink products available year-round at select retail stores and online at Conair.com.
Conair FashionCurl® (CD213R)
Conair FashionCurl® is the revolutionary way to create beautiful, shiny curls. Hair is automatically drawn into the tourmaline ceramic curl chamber where it is gently held, timed and heated from all directions to effortlessly form a perfect curl. One perfect curl after another can be yours with Conair FashionCurl!
Instantly create defined to free-flowing curls and waves by wrapping your hair around our pink Infiniti PRO by Conair® Curling Wand. This clamp-free curling iron features a cone-shaped barrel to make a variety of trendy, twisted spirals, and curls and waves with no kinks or creases. Tourmaline Ceramic technology eliminates frizz for silky, shiny hair, and provides ultra-high, even heat – up to 400 degrees F – with no damaging hot spots.
This 1875-Watt Cord-Keeper® Styler is quick and powerful. It provides ionic conditioning for less frizz and more shine, plus 3 heat and 2 speed settings for all hair types. A portion of the proceeds from its sale will be donated to BCRF.
The Ceramic technology in this dual-voltage mini straightener guides and glides the styling plates across hair smoothly and evenly. Its high heat delivers salon results while helping to preserve your hair's natural moisture. With its mini size that's perfect for purses, and dual voltage that works worldwide, this half-inch flat iron can be your constant companion whereever you go.
Use our multi-directional Spin Air Brush to build volume and create shine as you style. This unique styler rotates in both directions, and generates up to 100 times more concentrated ions than from natural sources to reduce frizz and add shine. Even without the spin, the tangle-free, antistatic brushes are ready to volumize and shine as you dry.
The Conair True Glow® Portable Battery-Operated Nail Dryer is the perfect, on-the-go beauty accessory. It dries your manicure in a hurry, and features a side compartment to stash your favorite polish! Use it at home or wherever life takes you.
You can find complete details on all of the Conair Power of Pink products online at Conair.com. You can also shop Conair’s full line of products for hairstyling, men’s grooming, personal health, skincare, home solutions and travel on the website.